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NOOVA brings you Swedish-made pouches crafted for the new generation of nicotine users.  Each flavor is a result of world class production. 

Clean. Discreet. Powerful. Designed to move with you — anytime, anywhere.

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Noova believes in flavor as part of identity. Our range blends Scandinavian and Thai elements — balancing clean, refreshing notes with bold character. From fresh mint to tropical fruits. The lineup is ever evolving, shaped by local taste, feedback, and continuous experimentation.